Audible Signs First-Look Audio Production Deal with Obamas’ Higher Ground Company

Audible Signs First-Look Audio Production Deal with Obamas’ Higher Ground Company

Through their media firm Higher Ground, President Barack Obama and First Lady Michelle Obama have inked a first-look, multiyear audio production deal with Audible.

When the Obamas apparently expressed a wish to have their podcasts available on more platforms and didn’t want to personally participate in as many podcast projects as Spotify desired, the streamer declined to renew the company’s partnership with Spotify.

As per latimes, the current Higher Ground works will only be accessible on Spotify until the agreement ends in the fall of this year.

The Obamas’ projects on Audible will be available on many more podcast platforms. There hasn’t been any word yet about any upcoming planned podcasts.

President Obama said in a statement, “At Higher Ground, we have always sought to lift up voices that deserve to be heard – and Audible is invested in realizing that vision alongside us. I’m looking forward to partnering with them to tell stories that not only entertain but also inspire.”

Don Katz, the founder of Audible, celebrated the deal saying, “We are thrilled to welcome two of the most profound voices of the moral and intellectual leadership of our times into the Audible fold, and to be able to elevate President and Mrs. Obama’s singular ability to provide hope and uplifting guidance––needed now more than ever––through their voices.”

The Michelle Obama PodcastRenegades: Born in the USA, featuring President Obama and Bruce Springsteen, and The Big Hit Show, hosted by Alex Pappademas are a few of the podcast series that Higher Ground has produced.

They also have a very active TV arm, with the children’s show Waffles + Mochi and the docuseries Our Great National Parks serving as two of their flagship shows.


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