People who watch The Kardashians on Hulu may have seen the recent episode in which best friends Kendall Jenner and Hailey Bieber received an NAD+ treatment during an IV drip party in Miami.
“I’ve been a hypochondriac my whole life, so I am obsessed with health right now. It’s my number one priority,” says Jenner as she readies herself for the two-hour-long treatment. “I’m going to NAD+ for the rest of my life and I’m never going to age,” chimes in Bieber.
NAD+ (nicotinamide adenine dinucleotide) is a naturally occurring coenzyme that helps boost metabolism while also repairing DNA and cells. Infusions of the chemical compound that supplement the body’s naturally existing supply (which declines with age) have been linked to benefits such as improved memory and increased energy — more on that later.
According to the center’s chief medical officer and nurse practitioner Megan Retterath, NAD+ is just one of the few new age infusions offered at buzzy LA healthcare center Next Health, which offers a “medical, data-driven approach empowering you to live healthier and longer.”
A variety of cutting-edge vitality treatments, the most popular of which are ozone therapy, stem cell therapy, and exosome therapy, are also available on the center’s wellness menu.
For years, celebrities have been undergoing these exclusive treatments to help balance out travel fatigue and fast-paced lifestyles. It wasn’t until recently that clinics like Next Health made these services available to the general public.
Having said that, given the increasing demand and public response, it seems that these infusion-focused services may be signaling the direction of wellness treatments and how people are changing how they treat and nourish their bodies from the inside out.
“We are in a constant state of stress, both physical and mental, that can take a significant toll on your health and people are becoming increasingly aware,” explains Retterath.
Next Health’s own growth, which has more than tripled since its inception in 2016, is further evidence of this (and now includes a newly launched location inside the Four Seasons Maui).
While luxury infusion treatments (prices range from $300 for the Maui-exclusive Jet Lag Recovery Drip to $12,000 for a stem cell infusion) may not be as casual as getting a facial or a massage, never say never. After all, with Jenner and Bieber’s endorsements, it’s safe to say that this luxury, science-focused wave of wellness is positioned for global dominance.